January 15, 2021

The Human Angle: How Financial Companies Can Move Forward with Empathy & Action

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Posted 4 months ago by FIG Team

Storytelling in the Retirement Planning Space

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Posted 4 months ago by FIG Team

How Stories Scale Brands

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Posted 5 months ago by FIG Team

Stick to Your Mission: The Power of Purpose in Achieving Brand Salience

A failsafe plan for garnering mainstream awareness — and meaningful consideration — in good times and bad.

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Posted 6 months ago by Ben Johannemann

Meeting People Where They Are: COVID-19 & Media Consumption

More than half a year into a global pandemic, consumers are turning to their screens for productivity, entertainment, and emotional comfort. How can brands’ advertising fit seamlessly into this space?

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Posted 6 months ago by FIG Team

FIG: Where “Dog-Friendly” Is More Than Just a Policy

Dogs have been part of our office culture for years, but in the era of remote work, they’re even more integral to our community. Here’s how they factor in to FIG.

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Posted 6 months ago by FIG Team

Storytelling, Not Staging: Our Approach to Influencer Marketing

As storytellers for the information age, we believe that the most effective stories are built on truth and trust.

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Posted 7 months ago by FIG Team

Inside FIG’s Biker Gang

What it takes to ride with our Peloton crew.

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Posted 7 months ago by FIG Team

Pioneer Brands: How They Disrupt and Why They’re Important

The most successful brands garner awareness by flipping the script on category norms.

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Posted 7 months ago by Ben Johannemann

Middle Seat

Any room in the middle?

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Posted 8 months ago by FIG Team

Stamps

Voting by mail is not a 2020 novelty; Americans have been doing it for years.

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Posted 8 months ago by FIG Team

Searching for a Home? Explore Your Options With Zillow.

Your dream home awaits.

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Posted 8 months ago by FIG Team

Explore Your Dream Home With Zillow.

The future is at your fingertips.

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Posted 8 months ago by FIG Team

Selling Your Home? Zillow Offers Can Help.

Change doesn’t have to be hard.

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Posted 8 months ago by FIG Team

How We’re Supporting the 2020 Election

FIG has always stood up for voting rights — but this year, we’re more engaged than ever before. Here’s how we’re encouraging our employees and the greater community to participate in the 2020 election.

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Posted 8 months ago by FIG Team

Spending Smart: Why It’s More Important Than Ever Before

When it comes to paid media, it pays to spend smart. This eye-opening metric will help you determine how to spend well and maximize your business growth.

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Posted 8 months ago by Megan Harris

Bite Club: A Tale of Intrigue, Deception, and Snacks

An investigation into FIG’s kitchen wars.

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Posted 8 months ago by Howard Finkelstein and Ross Fletcher

How to Create a Compelling Brand Story

Your brand story is your calling card, but determining what to actually say is not always an easy choice to make. We’ve developed a tool to help you decide on what type of story to tell — and how best to bring it to life.

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Posted 8 months ago by Ben Johannemann

No Matter What, We Vote

No matter what Americans face, we always find a way to vote.

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Posted 8 months ago by FIG Team

Ready for a Change

Here’s to new beginnings.

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Posted 9 months ago by FIG Team

Rowboat

We won’t get anywhere by swimming — er, rowing — in circles.

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Posted 9 months ago by FIG Team

Thank You, Walls

After everything our walls have been through, they deserve some TLC.

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Posted 9 months ago by FIG Team

Shaping Futures

Educators shape countless futures; who’s taking care of theirs?

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Posted 9 months ago by FIG Team

Telescope

We may not see eye to eye, but it’s worth a try.

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Posted 10 months ago by FIG Team

What a Mask Says

Wearing a mask says a lot. Not wearing one says a lot more.

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Posted 10 months ago by FIG Team

This Is a Mask

A mask prevents the spread of coronavirus; it is not a political statement.

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Posted 10 months ago by FIG Team

6 Feet Apart

With a little give and take, we can all fit on the same bench.

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Posted 10 months ago by FIG Team

What's Your Story?

Regardless of the answer, now’s the time to take a fresh look at it. See how Dynamic Storytelling™ can set you up for success in these unpredictable times.

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Posted 10 months ago by FIG Team

Less Is More: The Enduring Value of a Simple Sense of Self

Hone your core values to sustain long-term relevance and enable meaningful action.

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Posted 10 months ago by FIG Team

Uninterrupted Listening: Why Quarterly Brand Trackers Are Not Enough

To produce authentic messaging and actions, commit to an internal culture of curious — and constant — listening.

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Posted 10 months ago by FIG Team

Planning for Change: The Ins and Outs of Flexible Media Buys

The reputations and capabilities of media platforms can change overnight, and brands need to be able to pivot their dollars at any time. Here’s how to stay adaptable in our ever-evolving media climate.

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Posted 10 months ago by FIG Team

Kids Are Incredibly Different

Kids’ bodies are different from adults’, which is why they need different care.

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Posted 10 months ago by FIG Team

Selfie Stories

No matter what’s going on in the world, kids are still kids — and they still need care just for them.

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Posted 10 months ago by FIG Team

How to Reach Segmented Consumers as COVID-19 Develops

Strategies for connecting with the hearts and minds of core demographics as restrictions lift and the economy starts to recover. Our framework is informed by a proprietary study of 1,200 Americans across ages and income levels.

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Posted 12 months ago by FIG Team

Restrictions Are Lifting: Now What? Connecting With Consumers After the Peak of COVID-19

As cities across the country begin to reopen their communities, it is time for brands to build strategic and cautious relaunch plans. Here’s what to consider as restrictions lift, markets recover, and consumers begin to imagine life after COVID-19.

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Posted 12 months ago by FIG Team

Falling into Debt and Losing Hope: Meet the Recoverers

Consumers who have lost jobs, savings, and security need all the help they can get. Here’s how brands can help discouraged consumers get back on their feet — and engender goodwill that lasts long after they recover.

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Posted 12 months ago by FIG Team

Shaken, but Not Broken: Meet the Modifiers

The vast majority of consumers have taken a financial hit during the pandemic, but they are finding creative solutions to stay afloat. To engage with those weathering the storm, brands need to accommodate their new needs, wants, and shopping behaviors.

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Posted 12 months ago by FIG Team

We're Open

Many small businesses are still open during COVID-19 — and they need our support now more than ever before.

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Posted 12 months ago by FIG Team

Patient and Prosperous: Meet the Optimists

A meaningful cohort of American consumers hasn’t suffered financially due to the pandemic, and some of them have even thrived. Here’s how to resonate with those who are optimistic about returning to their normal lives.

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Posted 12 months ago by FIG Team

Spread

If we listen to experts, we can stop the spread of COVID-19 — and the misinformation surrounding it.

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Posted about 1 year ago by FIG Team

Defeat

We will defeat this virus with facts.

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Posted about 1 year ago by FIG Team

The Pet Effect: How Our Dogs’ Health Mirrors Our Own

Dogs are not just beneficial for our moods — a growing body of research suggests they positively impact our fitness routines, diets, and sleep patterns. As the health standards for dogs and humans coalesce, how is the pet food industry responding? A look at the top trends in pet nutrition — and their overlap with the human wellness movement.

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Posted about 1 year ago by Caroline Krediet

What Brands Can Do for Small Businesses During COVID-19

As consumers turn to online shopping, countless brick-and-mortar storefronts are being forced to shut down indefinitely. How can brands support local businesses while prioritizing public safety?

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Posted about 1 year ago by Kristen King

From Product to Partner: Adding Value Beyond the Basics

Just selling your product is no longer enough. These days, it’s key for companies to innovate in terms of what they offer consumers.

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Posted about 1 year ago by Ben Johannemann

Coronavirus and Content Marketing in the Financial Sector

In the wake of the pandemic, financial brands are ramping up content production on owned media platforms. What’s behind the spike?

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Posted about 1 year ago by Anibal Casso

What Coronavirus Means for Media Consumption — and How to Respond

As consumers around the globe are forced into lockdown, they are relying on OTT streaming, e-commerce platforms, and participatory digital experiences for work, leisure, and connection. How can brands address these new digital behaviors?

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Posted about 1 year ago by Kathy Richter

The Real Value of Home

While millions of Americans shelter in place, we reflect on what home really means.

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Posted about 1 year ago by FIG Team

Keep Hard Workers Working

While you’re stuck inside, hire a painter to work outside.

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Posted about 1 year ago by FIG Team

A Crisis Code for Brands

Thought-starters we are using internally at FIG for how brands can act in unique, useful, powerful and authentic ways.

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Posted about 1 year ago by FIG Team

How Can Your Brand Reduce Anxiety?

Our recommendations for how to alleviate consumers’ coronavirus panic.

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Posted about 1 year ago by FIG Team

How Can Your Brand Help Consumers Reduce Risk?

Help your customers minimize their risks by providing thoughtful solutions.

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Posted about 1 year ago by FIG Team

How Can Your Brand Increase Community?

Even when in-person contact can’t happen, there are still ways for brands to foster genuine human connections.

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Posted about 1 year ago by FIG Team

How Can Your Brand Increase Purpose?

With regular life severely uprooted for the time being, consumers are seeking a greater good to connect with and support.

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Posted about 1 year ago by FIG Team

Speaking to the New Housebound Economy

How brands can effectively respond to media consumption changes brought on by COVID-19.

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Posted about 1 year ago by FIG Team

What Facts Do

In a time of crisis, facts are paramount.

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Posted about 1 year ago by FIG Team

Pet Humanization: How Dogs’ Lifestyles Mirror Their Owners’

As Americans shift our focus to personal wellness, sustainability and transparency, we seek the same values in our dogs’ food.

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Posted about 1 year ago by Cara Drolshagen

How Storytelling Affects Awareness and Consideration: An Analysis of Financial Services Brands

Using insights from Performance Storytelling™, FIG’s data-driven ad analysis platform, we can optimize brand messaging to resonate at different stages of the marketing funnel.

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Posted about 1 year ago by Performance Storytelling

Behind the Mask: Why Financial Services Companies Use Characters for Brand Messaging

Fictional mascots pervade financial services and insurance — why are they so prevalent, and what’s behind the most successful ones?

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Posted about 1 year ago by Performance Storytelling

Glancing Back, Looking Forward: A How-To on Heritage

In a world where novelty and innovation reign supreme, centuries-old legacy brands can get passed over as irrelevant. How can you weave your brand’s heritage into a modern identity?

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Posted about 1 year ago by Finnian O’Neill

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