A Crisis Code for Brands

Written byFIG Team
April 14, 2020

This document identifies what people find essential in the time of a pandemic and offers clear examples of how you can add value to their lives. 

What follows are thought-starters we are using internally at FIG for how brands can act in unique, useful, powerful and authentic ways. These steps are not mutually exclusive - a brand can activate several at the same time on different touchpoints.

Each page is a worksheet that brand and marketing teams can use to guide the ideation of their own challenges and opportunities.

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