This document identifies what people find essential in the time of a pandemic and offers clear examples of how you can add value to their lives.
What follows are thought-starters we are using internally at FIG for how brands can act in unique, useful, powerful and authentic ways. These steps are not mutually exclusive - a brand can activate several at the same time on different touchpoints.
Each page is a worksheet that brand and marketing teams can use to guide the ideation of their own challenges and opportunities.