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Keep Hard Workers Working

Written byFIG Team
April 16, 2020

While you’re stuck inside, hire a painter to work outside.

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More than selling paint, Benjamin Moore is about building relationships: for 135 years, the brand has partnered with small businesses and independent painters to turn homeowners’ dreams into realities. When COVID-19 closures put retailers and painters out of work virtually overnight, we quickly came up with a simple, safe way for Benjamin Moore to help. Repurposing footage from our original See the Love campaign, “Keep Hard Workers Working” invites people to hire a painter to work outside, staying productive (and enhancing curb appeal) while everyone stays safe.

Benjamin Moore - Keep Hard Workers Working from FIG Agency on Vimeo.

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