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Kids Are Incredibly Different

Written byFIG Team
July 16, 2020

Kids’ bodies are different from adults’, which is why they need different care.

In 2019, we launched an awareness campaign for Children’s Hospital Colorado to educate parents on the value of pediatric care. Though the message — kids are incredibly different, that’s why they need incredibly different care — still applies in 2020, we needed to update the campaign with COVID-19 restrictions in mind. Retooled to avoid group shots and tight interiors, the latest anthem maintains the visual integrity and upbeat mood of its predecessor thanks to the all-star kids we were lucky enough to work with.

Children's Hospital Colorado - Kids Are Incredibly Different from FIG Agency on Vimeo.

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