Ready for a Change - BEACH

Ready for a Change

Written byFIG Team
August 29, 2020

Here’s to new beginnings.

After months of quarantine, many people were feeling stultified by their homes and craving a change, but they were reluctant to make any big moves, wondering, Is this really the right time? Building on that insight, we reframed the conversation around moving from fear and uncertainty to possibility and progress. Stitching together an array of homes on a long and magical stretch we call “Impossible Street,” we worked with Zillow to tap into this cultural moment of reflection on what home can be — today and in the future. Zooming past different houses, communities, and natural environments in one seamless cut, “Ready for a Change” is a romantic ode to new beginnings.

Zillow - Ready for a Change from FIG Agency on Vimeo.

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