Educators shape countless futures; who’s taking care of theirs?
Over the summer, when Equitable asked us to build a campaign addressing educators, the immediate future of education was up in the air. Would in-person classes be possible? Would all lessons be virtual? Would the fall semester incorporate some hybrid of the two? Inspired by dozens of conversations with educators, we came to the conclusion that no matter what school looks like, it will always exist — thanks to them. Featuring the faces and voices of real educators and focusing on the joy and passion they bring to their students every day, “Shapes Futures” underscores that, while they take care of everyone else, Equitable is here to take care of them.
Equitable - Shapes Futures from FIG Agency on Vimeo.


