Written byFIG Team
August 2, 2020

We may not see eye to eye, but it’s worth a try.

To promote CNN’s political coverage leading up to the DNC and RNC, we used stop-motion animation of a donkey and an elephant — the classic avatars of the Democratic and Republican parties — to advocate for open, friendly debate, regardless of political affiliation. Showing two polar opposites teasing each other but ultimately getting along, “Telescope” identifies CNN as a space where different perspectives can cordially coexist.

CNN Politics - Telescope from FIG Agency on Vimeo.

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