This is a Mask 01

This Is a Mask

Written byFIG Team
July 31, 2020

A mask prevents the spread of coronavirus; it is not a political statement.

Repudiating the political weaponization of masks, we iterated on our now-famous “This Is an Apple” CNN ad to make a blunt statement about their true purpose. With plainly worded VO and a single static image, “This Is a Mask” level-sets the public discourse around masks by uncoupling fact from fiction. 

CNN Facts First - This Is A Mask from FIG Agency on Vimeo.

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