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We're Open

Written byFIG Team
May 16, 2020

Many small businesses are still open during COVID-19 — and they need our support now more than ever before.

Benjamin Moore has been supporting small business owners for generations, and in the height of the coronavirus pandemic, it’s no different. Using images of real people who make up the brand’s retail network, “We’re Open” reminds homeowners that many brick-and-mortar stores are still open for curbside pickup and delivery. By spotlighting mom-and-pop shops who may not have resources for professional ad campaigns, the spot reinforces Benjamin Moore’s mission-driven brand story: See the Love.

Benjamin Moore - We're Open from FIG Agency on Vimeo.

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