Wearing a mask says a lot. Not wearing one says a lot more.
As mask-wearing proliferates in many cities and states across the country, so too does anti-mask culture. Appealing to the deep-rooted American value of self-expression, we shot a rapid-fire montage of diverse masks to underscore their vast communicative potential. An extension of CNN’s Facts First story, the “What a Mask Says” spot transcends cultural and political affiliations to underscore the power — and creative freedom — of wearing a mask.