Kathy Richter
Having just joined FIG in March 2020, Kathy's most recent role was at Wavemaker as Business Lead of Danone Corp. (Dannon yogurts, Silk plant based products, International Delight coffee beverages, among others), Bausch Health Care (contact lenses and solutions, vitamins, etc.) and WWE (premier wrestling pay per view exhibitions). Kathy’s other experience includes Media Agency business leadership within the Petcare and Entertainment industries, to name a few, and inclusive of large holding company and smaller independent agencies.
What Coronavirus Means for Media Consumption — and How to Respond
As consumers around the globe are forced into lockdown, they are relying on OTT streaming, e-commerce platforms, and participatory digital experiences for work, leisure, and connection. How can brands address these new digital behaviors?
What Coronavirus Means for Media Consumption — and How to Respond
As consumers around the globe are forced into lockdown, they are turning to their screens for comfort and distraction. Usage spikes in OTT streaming, e-commerce platforms, and participatory online experiences are major opportunities for advertisers to engage existing and new audiences. How can brands address rapidly evolving digital behaviors?