Ben Johannemann
Ben Johannemann was born and raised in the suburbs of New York. He got into advertising after ditching a brief career as an electrical project manager to earn his masters at the VCU Brandcenter. His agency experience has been working with genre-defining shops like Mother, Chiat, MKG, The Bull-White House, and Sid Lee. He's served as the strategic lead on iconic brands with duties including brand positioning, campaign development and planning, media strategy, campaign monitoring and marketing sciences. The brands he’s been lucky to work with include American Express, Cliff Bar, Subway, Tanqueray, Absolut, LVMH (Volcan), Corona, Heineken, Burger King, Virgin Mobile, Burton Snowboards, Chase, and Delta.
Stick to Your Mission: The Power of Purpose in Achieving Brand Salience
A failsafe plan for garnering mainstream awareness — and meaningful consideration — in good times and bad.
Stick to Your Mission: The Power of Purpose in Achieving Brand Salience
A failsafe plan for garnering mainstream awareness — and meaningful consideration — in good times and bad.
Pioneer Brands: How They Disrupt and Why They’re Important
The most successful brands garner awareness by flipping the script on category norms.
Pioneer Brands: How They Disrupt and Why They’re Important
The most successful brands garner awareness by flipping the script on category norms.
How to Create a Compelling Brand Story
Your brand story is your calling card, but determining what to actually say is not always an easy choice to make. We’ve developed a tool to help you decide on what type of story to tell — and how best to bring it to life.
How to Create a Compelling Brand Story
Your brand story is your calling card, but determining what to actually say is not always an easy choice to make. We’ve developed a tool to help you decide on what type of story to tell — and how best to bring it to life.
From Product to Partner: Adding Value Beyond Financial Services
In order to help their customers and communities during the COVID-19 pandemic, companies are taking on new roles, from moral support systems to activity providers. But it’s critical to approach this community engagement in a way that’s both innovative and sensitive. Learn what consumers are seeking from brands right now, as a guideline for framing your enhanced offerings — and boosting your value proposition.
From Product to Partner: Adding Value Beyond the Basics
Just selling your product is no longer enough. These days, it’s key for companies to innovate in terms of what they offer consumers.