Caroline Krediet
Caroline has developed winning strategies for some of the world’s biggest brands, including Coca-Cola, Revlon, and Samsung. At Havas, she built the strategy for Dos Equis’ The Most Interesting Man in the World campaign, which Ad Age heralded as one of the top ad campaigns of the 21st century. Immediately before FIG, Caroline was Head of Strategy at digital and social innovation shop Noise (now Deep Focus), working with brands like Unilever, Intel, and Amazon Fashion. At FIG, Caroline leads marketing strategy, using data-driven research and insight discovery to reposition clients to compete and succeed in today’s world.
The Pet Effect: How Our Dogs’ Health Mirrors Our Own
Dogs are not just beneficial for our moods — a growing body of research suggests they positively impact our fitness routines, diets, and sleep patterns. As the health standards for dogs and humans coalesce, how is the pet food industry responding? A look at the top trends in pet nutrition — and their overlap with the human wellness movement.
The Pet Effect: How Our Dogs’ Health Mirrors Our Own
Dogs are not just beneficial for our moods — a growing body of research suggests they positively impact our fitness routines, diets, and sleep patterns. As the health standards for dogs and humans coalesce, how is the pet food industry responding? A look at the top trends in pet nutrition — and their overlap with the human wellness movement.
How the Flexible Economy is Transforming the Workplace—And Why It Matters
Today’s professionals want the freedom to work on their own terms. How can Santander support gig workers in a meaningful way?
New Year, New Financial Outlook
2020 is bringing a renewed focus on finances, saving, and building for the future for many Americans. How can Equitable help?
2020: New Year, New Financial Outlook
2020 is bringing a renewed focus on finances, saving, and building for the future for many Americans. How can Santander help?