Anibal Casso
The role of a strategist has changed drastically over the years. Originally, the position involved taking a business problem and using it to form a brief. Now, the norm is to work in harmony with multiple disciplines and wear as many hats as possible. The diversification of the craft has led to a reality where only truly multi-skilled strategists thrive.
Coronavirus & Content Marketing
The pandemic has caused a surge in content production across owned media channels, notably in the financial sector. Using Performance Storytelling™, FIG’s AI-based analysis tool, we investigate the top trends in content from Equitable’s core competitors. Read to discover the themes, keywords, and tonal strategies that resonate most with consumers.
Coronavirus and Content Marketing in the Financial Sector
In the wake of the pandemic, financial brands are ramping up content production on owned media platforms. What’s behind the spike?