Performance Storytelling
The Performance Storytelling team at FIG uses a data-driven platform for analyzing brand communications. We create a holistic view of brands and their respective industry categories, from which we draw powerful insights and predictions about communications. Our data stack utilizes many layers of data inputs: creative, distribution, news/social listening, consumer behavioral data, financials, and more. Using machine learning and data mining techniques, we discover themes and trends across industries that empower brands to stand out and be both relevant and unique — maximizing the impact of their communication campaigns.
How Storytelling Affects Awareness and Consideration: An Analysis of Financial Services Brands
Using insights from Performance Storytelling™, FIG’s data-driven ad analysis platform, we can optimize brand messaging to resonate at different stages of the marketing funnel.
How Brand Stories Affect Awareness and Consideration
Using insights from Performance Storytelling™, FIG’s data-driven ad analysis platform, we can optimize brand messaging to resonate at different stages of the marketing funnel.
Why Financial Services Companies Use Characters for Brand Messaging
Fictional mascots pervade the financial services space. What makes an enduring brand mascot, and why are they so prevalent among Equitable's competitors?
Behind the Mask: The Popularity of Brand Mascots in the Financial Sector, Explained
Fictional mascots pervade the financial services industry. What can Santander learn from the category’s most successful brand characters?
Behind the Mask: Why Financial Services Companies Use Characters for Brand Messaging
Fictional mascots pervade financial services and insurance — why are they so prevalent, and what’s behind the most successful ones?