Data
Articles related to trends in the data or analytics.
The Human Angle: How Financial Companies Can Move Forward with Empathy & Action
Storytelling in the Retirement Planning Space
How Stories Scale Brands
Coronavirus & Content Marketing
The pandemic has caused a surge in content production across owned media channels, notably in the financial sector. Using Performance Storytelling™, FIG’s AI-based analysis tool, we investigate the top trends in content from Equitable’s core competitors. Read to discover the themes, keywords, and tonal strategies that resonate most with consumers.
Coronavirus and Content Marketing in the Financial Sector
In the wake of the pandemic, financial brands are ramping up content production on owned media platforms. What’s behind the spike?
How Brand Stories Affect Awareness and Consideration
Using insights from Performance Storytelling™, FIG’s data-driven ad analysis platform, we can optimize brand messaging to resonate at different stages of the marketing funnel.
How Storytelling Affects Awareness and Consideration: An Analysis of Financial Services Brands
Using insights from Performance Storytelling™, FIG’s data-driven ad analysis platform, we can optimize brand messaging to resonate at different stages of the marketing funnel.